114. Nine common onboarding mistakes that software companies make

Ellis looks at nine common onboarding mistakes that software companies make:

• Not thinking about jobs to be done, but features
• Overloading users with information
• Writing for a single audience
• Not providing or not co-ordinating the five pillars of onboarding content
• Getting the timing wrong
• Unclear goals
• Leaving "seams" in the onboarding experience 
• Poor quality content
• No testing or metrics

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