We look at the different types of platforms you could you use for an intranet.

More information:

Cherryleaf

To contact Cherryleaf: info@cherryleaf.com

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. 

They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy.

We discuss this change, and how it has resulted in more searches with higher CTRs. 

More information:

Advanced Technical Communication training course

Cherryleaf

To contact Cherryleaf: info@cherryleaf.com

We take a deeper look at Schema.org/HowTo, which Google is promoting as the way to get instructional content to appear in the snippets box.

There's a video to accompany this episode:

How you could make your Help topics appear at the top of the Search Engines

More information:

Advanced Technical Communication training course

Cherryleaf

To contact Cherryleaf: info@cherryleaf.com

We talk to Alexandra White, a Technical Writer on the Ad Manager team at Google.

We discuss conference speaking, and creating compelling multimedia content for technical communication. 

More information:

Cherryleaf

To contact Cherryleaf: info@cherryleaf.com

We look back on the presentations at The Evolution of TC 2019 conference. This was held in Sofia, Bulgaria. 

Evolution of TC conference website

Evolution of TC 2019 podcast workshop

rundoc

Cherryleaf

To contact Cherryleaf: info@cherryleaf.com

We look at Google's announcement to support and promote rich, how-to structured data in Google Search and the Google Assistant.

Google Blog: 

https://schema.org/HowTo

 

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

 

We talk to Michael Andrews about metadata, and his new book "No More Silos: Metadata Strategy for Online Publishers".

No More Silos: Metadata Strategy for Online Publishers

 

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

We look at how to write a slide deck for a presentation. 

Evolution of TC conference

http://technicalcommunicationuk.com/

The Future of Techcomm video by Scott Abel

Different possible presentation structures:
  • The recipe
  • The map
  • The "Lessons I learnt" 
  • Nancy Duarte format - how it is, how it will be (politicians) 
  • The redemption story - failed but recovered
  • “You Are Not Alone” 
  • Nine tips
  • The list - skill 1, skill 2
  • The rhetorical structure
    • Overview, scope and definitions, why this is important, your argument, evidence, deal with objections, next point, summary, conclusion
    • Create interest, main point, supporting evidence, summary
  • The analogy - X does this, what if we see what we do as x
  • The hero’s journey - damsel in distress, knight in shining armour, scary dragon
  • Round up of experts - comments from others
  • Microsoft Sway templates for presentation

Image from Write2Users 2017 conference

The Secret Structure of Great Talks Nancy Duarte Tedx Talk

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

 

In this episode of the Cherryleaf Podcast, we speak to Mike Hamilton about the new microcontent features coming to MadCap Flare. In particular, we discuss chatbots and using microcontent to improve search results.

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

MadCap Software: www.madcapsoftware.com

We look at the pros and cons of using PDFs.

PDF to Markdown 

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

 

Lynne Murphy, Professor of Linguistics at the University of Sussex, talks to us about some of the differences between American and British English. We discuss her book "The Prodigal Tongue" and her blog "Separated by a Common Language". 

The Prodigal Tongue (US version)

The Prodigal Tongue (UK version)

Separated by a Common Language Observations on British and American English by an American linguist in the UK

The Brigham Young University Corpus of Contemporary English

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

Cherryleaf's advanced technical communication course

Zoe Rose talks to Ellis about User Experience (UX). 

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

Sponsored :

MadCap Software product overview

 

We look at the reasons why technical communicators join their professional bodies.

 

To contact Cherryleaf: info@cherryleaf.com

www.cherryleaf.com 

Sponsored :

MadCap Software product overview

 

Image taken at the Oceania exhibition, in the Royal Academy of Arts. 

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