144. Corporate rebranding - how it affects technical authors

This month's podcast looks at what is involved in a corporate re-brand and what is involved for technical authors if their organisation decides to rebrand.

What is a corporate brand? And what is involved when an organisation decides to rebrand?

As part of the research for this podcast we looked at various websites which are mentioned in the podcast. Many thanks to those organisations and their expertise. Here are the links to the ones mentioned in the podcast:

• indeed.com has lots of informative articles, their article on the importance of branding was very informative: https://www.indeed.com/career-advice/career-development/rebranding
• Profile tree are a web design and digital marketing company with lots of great posts about digital marketing strategy: https://profiletree.com/why-rebrand/
• Madcap Flare is help authoring tool widely used in the technical authoring community and beyond: https://help.madcapsoftware.com/flare2023r2/Content/Flare/Branding/Branding.htm 

We'll also publish a transcript of this podcast on the Cherryleaf blog.

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