65. Making ReadMe files more engaging, with Shwetha Madhan of VMWare

Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool. 

They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy.

We discuss this change, and how it has resulted in more searches with higher CTRs. 

More information:

Advanced Technical Communication training course

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