6. Unifying pre- and post- sales content

Should marketing and technical communications be unified?

 

Google Zero Moment of Truth 

https://www.thinkwithgoogle.com/marketing-resources/micro-moments/zero-moment-truth/

 

David Ryan, Corilla

https://www.youtube.com/watch?v=bd46s-1Hypg

 

XML Documentation Add-on for Adobe Experience Manager

http://www.adobe.com/uk/products/xml-documentation-add-on-for-experience-manager.html

 

Selling the Wheel

https://www.amazon.co.uk/Selling-Wheel-Choosing-Company-Customers/dp/0684856018/ref=sr_1_1?s=books&ie=UTF8&qid=1496420933&sr=1-1&keywords=selling+the+wheel

 

Cherryleaf's technical writing services:

https://www.cherryleaf.com/documentation_services/

 

For comments and feedback: info@cherryleaf.com